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CONCEPTS EVENT

Concepts has been a staple in Boston’s fashion and streetwear culture ever since they opened in 1996. The store hosts a number of high-end brands in a modern well-designed brick and mortar, which only made sense for YGC to bring its second event to the store. The pop-up brought in a packed environment with most of the new inventory selling out before the event was over. Celtics players such as Blake Griffin, Grant Williams, Brogdon, White, and Vonleh came to show support at the event. Coach Mazzulla as well as rappers Cousin Stizz and Millyz also made an appearance. I was tasked with helping organize this event as well as designing signage, social media content, a re-designed website, and the newest collection for the YGC brand led by Marcus Smart and Trey Davis. The event was more than a success, proving the community that we can curate and the quality within our products. There is only more to come for YGC and you can find more information on the left.