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JORDAN BRAND EVENT
After winning the 18th championship in franchise history, Jordan Brand and Jayson Tatum set out to celebrate and give Celtics fans pairs of the JT 2 and “Don’t Stop Disbelieving” Tees to promote the second signature shoe for Tatum. As a brand ambassador, I was involved in the project and helped enlist media. Other brand ambassadors partnered with the installation to represent and engage with Boston fans, local youth, and organizations. The project spanned over two days and gave back to the Boston Latin School men/women’s Basketball teams, Tobin Community Center, Michael Bivins Basketball Program, and No Books No Ball. Over 1000 pairs and 1000 shirts were distributed throughout both days, and the project successfully brought the community outside during the summer.
