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STRIA SPORT

The Chicago-bred brand Stria Sport has grown significantly since its launch in 2021. Making its mark on local basketball culture, Stria has been on the feet of professional athletes all over the world. The brand has a focus on having the most input possible from athletes into a performance shoe sport-wide. I began working with the brand in 2021 simply with a collaboration of a custom “Chicago” colorway of a stria sport. Listed at $400 a pair, this limited release sold out within a day and kicked off my work with the brand. I have since been creative director for the brand creating colorways, marketing strategy, social media content, and helping launch Strias first running model. The work below is only a fraction of what I have created with Stria and I look forward to developing more to further benefit the athletes experience.