After 9 memorable years in Boston, Marcus Smart began the season with a new team, the Memphis Grizzlies. This moment marked a new relationship with the city of Memphis through the brand YGC Global. The event served as a showcase for an exclusive Memphis capsule, with support from teammates and players, including Jaren Jackson Jr., Kenneth Lofton, and Obi Toppin, among others. I was involved in creating and sourcing the clothing, designing graphics, planning the store layout, and more. The outpouring of support was clear, and I want to thank Ten Toes Memphis for hosting.